The digital age has opened many opportunities for people all over the world, especially since the internet particularly has made communication a whole lot easier by making communication across the globe, borderless! Consequently, entrepreneurs have taken advantage of this borderless communication to reach more potential customers via various indirect, online marketing strategies. Influencer Marketing is one of those key strategies. Consumers and decision-makers are constantly looking at other people on the internet and social media to inform their purchasing decisions. This is why your company should adopt a holistic approach to identifying and building relationships with influencers in your industry.