Content Team

We’ve all heard the maxim “content is king” over and over. But content alone cannot bring a digital project to life. Content has to work closely with its peer-disciplines.

This article highlights some of the leading concepts of content strategy for the web, how it fits in with its neighbouring disciplines, and shares some practical guidelines that anyone in the digital space – especially those new to content strategy – should consider before embarking on their own content strategy.

Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing.

Whether you’re a large or small team, it is essential that a holistic view of content creation and implementation is taken.

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